Sweetest Day is an observance celebrated primarily in the Great Lakes region, and parts of the Northeast United States on the third Saturday in October. Once known as a day to spread love and cheer to the unfortunate, this popular holiday in the northern U.S. is now known as a day to show affection to the loved ones in your life. It is described by Retail Confectioners International as an "occasion which offers all of us an opportunity to remember not only the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed." Sweetest Day has also been referred to as a "concocted promotion" created by the candy industry solely to increase sales of candy.
See also: Sending Flowers, Online Florist, Florist